Sponsoring via les ventes sur Internet
Almost a dozen new Net companies have sprung up to ease education's
financial woes -- and help merchants capture the mouthwateringly
massive family market. When parents make purchases at e-retailers
a percentage of the sale is rebated to a specified school. Even
minus the cut taken by the middleman Net agencies, the online
fundraising process could mean big bucks for little effort.
(...) "Generally school fundraising is very inefficient,"
said David Greene, CEO of Schoolcash.com.
"Kids and parents do a lot of work for little payoff. We're
not offering overpriced products sold door-to-door or ordered
in the classroom and wasting class time. All of our fundraising
is done out of the classroom and parents can order products they'd
shop [for] anyway."
Cash-flow needs in US schools have traditionally been met with
special events, corporate programs like General Mills' Box
Tops for Education, and product sales from which sponsors
kick back a commission to schools.
(...) Nonetheless, the programs are not without shortfalls. Net
fundraising sites are for-profit enterprises that take a percentage
of merchants' rebates themselves, generally about one-fourth of
rebates that range from 1 percent to 25 percent of the purchase
price.
(Source: Cash for
Classrooms on the Web by Joyce
Slaton, Wired News, 3:00 a.m. 8.Nov.1999 PST)